Privacy Policy
Gotas de Leite, a private legal entity headquartered at 49 Jango Pires Street, Avaré - São Paulo, registered with CNPJ/MF under number 03.334.092/0001-34 ("Retailer" or "we") takes your privacy seriously and ensures the security and protection of data for all its customers, partners, suppliers, and users ("Users" or "you") of the website "berdms.lojavirtualnuvem.com.br" and any other website, Store, or application operated by the Retailer (hereinafter simply referred to as the "Store").
This Privacy Policy ("Privacy Policy") is intended to inform you about how we use and disclose information collected during your visits to our Store and in messages we exchange with you ("Communications").
BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU DECLARE THAT YOU ARE AWARE OF AND AGREE WITH THIS PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND WAYS OF TREATMENT OF YOUR PERSONAL DATA THAT YOU MAKE AVAILABLE IN THE STORE.
This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact us at [email protected].
In addition, the Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the Store. Accessing these links will take you away from the Store and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.
If you send us Personal Data regarding other natural persons, you declare that you have the competence to do so and declare that you have obtained the necessary consent to authorize the use of such information in accordance with this Privacy Policy.
Definitions
For the purposes of this Privacy Policy:
"Personal Data" means any information that, directly or indirectly, identifies or can identify a natural person, such as name, CPF (Brazilian Taxpayer Registry), date of birth, IP address, among others;
"Sensitive Personal Data" means any information that reveals, in relation to a natural person, racial or ethnic origin, religious belief, political opinion, union membership, or membership in a religious, philosophical, or political organization, data relating to health or sexual life, genetic or biometric data;
"Processing of Personal Data" means any operation performed on Personal Data, through automatic or non-automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or, alternatively, provision, alignment or association, restriction, erasure, or destruction. Processing of Personal Data also includes any other operation provided for under applicable law;
"Laws on Data Protection" means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13,709/18, General Data Protection Law ("LGPD" in Portuguese).
Use of Personal Data
We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services in the Store, personalizing and improving your experience. Examples of how we use data include:
Enabling you to purchase products and/or services in the Store;
To confirm or correct the information we have about you;
To send information that we believe is of interest to you;
To personalize your user experience in the Store;
To customize the sending of advertisements to you, based on your interest in our Store; and
To contact you by phone number and/or email address provided. We may contact you personally, by voicemail, through automatic dialing equipment, by text messages (SMS), by email, or by any other means of communication that your device is capable of receiving, in accordance with the law and for reasonable commercial purposes.
In addition, the Personal Data provided may also be used in the manner we deem necessary or appropriate: (a) under the Laws on Data Protection; (b) to meet demands of judicial process; (c) to comply with judicial decision, regulatory decision, or decision of competent authorities, including authorities outside the country of residence; (d) to protect our operations; (e) to protect our, your, or third-party rights, privacy, security; (f) to detect and prevent fraud; (g) to enable us to use available actions or limit damages that we may suffer; (h) in other ways permitted by law.
OUR STORE IS NOT INTENDED FOR PERSONS UNDER 18 (EIGHTEEN) YEARS OLD AND WE REQUEST THAT SUCH PERSONS DO NOT PROVIDE ANY PERSONAL DATA TO US
Non-provision of Personal Data
You are not obliged to share the Personal Data we request, however, if you choose not to share it, in some cases, we may not be able to provide you with full access to the Store, some specialized features, or be able to provide the necessary assistance or even enable the delivery of the product or provide the service contracted by you.
Data collected
The general public may browse the Store without the need for any registration and submission of Personal Data. However, some Store functionalities may depend on registration and submission of Personal Data such as completing the purchase/service contract and/or enabling the delivery of the product/service by us.
In contacting the Store, we may collect:
Contact information. Name, surname, telephone number, city, state, and email address; and
Information you submit. Information you submit via form (questions, complaints, suggestions, criticisms, praise, etc.).
During general browsing in the Store, we may collect:
Location data. Geolocation data when you access the Store;
Preferences. Information about your preferences and interests regarding products/services (when you tell us what they are or when we deduce them from what we know about you);
Store browsing data. Information about your visits and activities in the Store, including the content (and any ads) you view and interact with, information about the browser and device you are using, your IP address, your location, the website address from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in item 7 below;
Anonymous or aggregated data. Anonymous responses to surveys or anonymous and aggregated information about how the Store is used. During our operations, in certain cases, we apply a de-identification or pseudonymization process to your data so that it is reasonably unlikely that you will identify yourself through the use of this data with the available technology; and
Other information we may collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.
Unless you inform us in some form freely filled out by you, we do not collect Sensitive Personal Data.
Sharing of Personal Data with Third Parties
We may share your Personal Data:
With the partner company(ies) that you select or opt to send your data, inquiries, questions, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, and data hosting and storage providers, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
With third parties, to help us manage the Store; and
With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or conveyance of all or part of our business, assets, or capital (including those relating to bankruptcy or similar processes).
International Transfers of Data
Personal Data and information of other kinds collected by us may be transferred or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.
Automatic Collection of Personal Data
When you visit the Store, it may store or retrieve information on your browser, whether in the form of cookies or other similar technologies. This information may be about you, your preferences, or your device and is mainly used to make the Store work as you expect. The information usually does not directly identify you but can provide a more personalized internet experience.
In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, among others:
Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer, language, type, and version of the Internet browser you are using. We may use this information to ensure that the Store functions properly.
Use of cookies: Cookies allow the collection of information such as browser type, time spent on the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information to, among other things, personalize your experience when using the Store, as well as to target advertising to you based on your interests. We also collect statistical information about Store usage for continuous improvement of our design and functionality.
If you do not wish for your information to be collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser. In the links below, you will find more details on how to adjust the cookie preferences of the most popular internet browsers:
Google Chrome
Mozilla Firefox
Safari
Internet Explorer
Microsoft Edge
Opera
If you wish to know more about advertising and remarketing cookies, which serve to target advertising based on each user's interests and the number of visits made to our site and their internet searches, please visit:
Bing
Use of pixel tags and other similar technologies: Pixel tags (also known as Web beacons and invisible GIFs) may be used to track user actions in the Store (including email recipients), measure the success of our marketing campaigns, and collect statistical data about Store usage and response rates. If you have personalized ad targeting activated on tools like Facebook, Google, or Bing, the information may be used to display ads in their services. If you do not wish to be tracked, you can opt-out for each of the services:
Bing
We may engage behavioral advertising companies to obtain reports about Store ads across the internet. For this purpose, these companies use cookies, pixel tags, and other technologies to collect information about your usage, or that of other users, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can configure your preferences in your browser's menu. Please note that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.
User Rights
You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data; (v) portability of Personal Data to another service provider, provided that this does not affect our trade secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about the entities with which your Personal Data has been shared; (viii) information about the possibility of not providing consent and about the consequences of refusal; and (ix) withdrawal of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of your identity to ensure that Personal Data sharing is only done with you.
You should bear in mind that, in certain cases (for example, due to legal requirements), your request may not be immediately satisfied, and we may not be able to comply due to legal obligations.
Security of Personal Data
We seek to adopt the technical and organizational measures provided by Data Protection Laws appropriate for the protection of Personal Data in our organization. Unfortunately, no transmission or data storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.
Hyperlinks to Other Websites and Social Networks
The Store may, from time to time, contain hyperlinks that will redirect you to websites of the networks of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these sites, please note that each site has its own privacy practices, and we are not responsible for these policies. Please review such policies before submitting any Personal Data to these sites.
We are not responsible for the policies and practices of collection, use, and disclosure (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system, wireless internet service provider, or device manufacturer, including all Personal Data that you disclose to other organizations through applications, related to such applications, or posted on our social media pages. We recommend that you familiarize yourself with the privacy policy of each visited site or each service provider used.
Updates to this Privacy Policy
If we modify our Privacy Policy, we will publish the new text in the Store, with the updated review date. We may change this Privacy Policy at any time. If there is a significant change in the terms of this Privacy Policy, we may inform you through the contact information we have in our database or by notification in our Store.
We remind you that we are committed not to process your Personal Data in a manner incompatible with the objectives described above, except as otherwise required by law or court order.
Your use of the Store after the changes means that you have accepted the revised Privacy Policies. If, after reading the revised version, you do not agree with its terms, please terminate access to the Store.
Person Responsible for Personal Data Processing
If you wish to exercise any of the rights provided for in this Privacy Policy and/or Data Protection Laws, or resolve any doubts related to the Processing of your Personal Data, please contact us via email at [email protected].